Welcome Mr. Tetsu Saito to the 2025 ASEAN SHOP

• August 20, 2025

We are honored to welcome Mr. Tetsu Saito, Advisor of the Japan International Food Business Association (JIFA), to the 2025 ASEAN SHOP Industry Leader Conference, where he will share insights on “Japan's Role in the Future of Food and Retail in ASEAN.”

Founded in November 2016, JIFA is a leading organization driving the globalization of Japan's food and beverage industry. With a mission to internationalize Japanese F&B businesses, the association plays a key role in helping companies expand abroad while also introducing global brands to the Japanese market.

JIFA actively supports market expansion and fosters industry collaboration through seminars and executive forums across Southeast Asia, South Asia, and Greater China. In recent years, it has focused on key markets such as Indonesia, Vietnam, and Taiwan—helping well-known Japanese F&B brands build a global presence.

By strengthening ties between businesses, platforms, and government bodies, JIFA is building a transparent and collaborative international ecosystem. The association holds strong influence in Japan and is increasingly shaping the global F&B landscape.

We look forward to Mr. Saito's insightful contribution at the conference.