
Driven by the rapid expansion of the convenience store sector, Southeast Asia's retail landscape is undergoing a full-scale digital transformation. According to the Malaysia Retail Association, the country's convenience retail market is set to grow from MYR 11.2 billion in 2025 to MYR 18.6 billion by 2030, unlocking massive demand for modern retail facilities and intelligent payment infrastructure. As traditional retail outlets evolve into integrated lifestyle service hubs, smart payment technology has become the core engine driving operational efficiency and upgrading consumer experience across the ASEAN region.
Southeast Asia's digital payment sector maintains robust growth momentum, outpacing the global industry average. Per the 2026 regional digital economy report jointly released by Google, Temasek and Bain & Company, Southeast Asia's digital payment transaction value is projected to reach US$789 billion in 2026. Industry statistics from IDC show over 93% of ASEAN consumers regularly use digital payment methods, including QR codes, contactless cards and e-wallets. As a benchmark cashless market, Malaysia's DuitNow system records more than 4.2 million daily transactions, building a mature and interoperable local payment ecosystem.


As ASEAN's premier integrated exhibition covering smart retail, payment technology, commercial refrigeration and F&B innovation, ASEAN SHOP 2026 will convene global payment manufacturers, mainstream retail chain buyers and regional distributors in Kuala Lumpur this September. The exhibition features a dedicated smart payment pavilion, professional industry forums and on-site product demos, offering a authoritative and efficient trading platform for enterprises to explore high-growth ASEAN retail and payment markets.
